Austin Web Design Case Study: How an HVAC Company Became a Lead Machine
$800K/year business. Strong referrals. Good reviews. But online — invisible. And the visitors who did find them weren’t calling. Here’s exactly what we changed and what happened next. The 3 Core Problems 1 No Local SEO Structure No location-specific pages, no schema markup, no GBP alignment. They didn’t rank for “AC repair Austin” or any…
$800K/year business. Strong referrals. Good reviews. But online — invisible. And the visitors who did find them weren't calling. Here's exactly what we changed and what happened next.
The 3 Core Problems
No location-specific pages, no schema markup, no GBP alignment. They didn't rank for "AC repair Austin" or any neighborhood-level search their competitors owned.
Nine different things a visitor could do on the homepage. No primary CTA, no urgency, no trust stack. When everything is a priority, nothing converts.
Google flags anything over 2.5 seconds as a performance failure. They were losing visitors before the page even rendered — and paying full price for ads to send people there.
What We Rebuilt
Location pages for every Austin metro area served: Austin, Round Rock, Cedar Park, Georgetown, Pflugerville, Leander. Each targeting specific searches. Schema markup for local business, service area, and reviews. NAP consistency across site + GBP + directories.
Single visitor journey: hero with phone number in the headline → review aggregate (4.8★, 200+ reviews) within first scroll → three service cards → trust badges → FAQ that pre-qualifies → sticky emergency CTA bar on mobile.
Managed WordPress hosting, WebP image conversion, deferred JavaScript, caching layer. Load time: 6.4s → 1.8s. Lifted Google Quality Score, lowered cost-per-click on ads.
Results — 90 Days Post-Launch
They didn't change their ad spend. They didn't change their offer. They rebuilt the infrastructure their marketing was supposed to run on — and it showed within one quarter.
Good business. Bad web infrastructure. That's the pattern we see with every contractor. If your site isn't generating leads, let's do an audit — we'll show you exactly what's holding you back.
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