Get found on Google AND ChatGPT, Perplexity, Claude, Siri, and Alexa.
Local SEO is just the start. AISO (AI Search Optimization) makes sure that when AI answers — on Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Bing Copilot, Siri, or Alexa — it answers with YOU.
WHERE YOUR CUSTOMERS ACTUALLY SEARCH NOW
The search box moved. Most businesses are still optimizing for the old one.
In 2026, half your customers ask an AI before they ever load Google. The businesses that get cited by name in those answers win. The ones that do not are invisible — no matter how well they rank in classic SEO.
Sources: OpenAI / TechCrunch (Feb 2026), BrightEdge, Advanced Web Ranking, BrightLocal, Seer Interactive.
THE AISO PILLARS
Eight things that have to be in place before AI can cite you.
Traditional local SEO is the foundation — but it is not enough anymore. AISO layers on entity signals, schema, crawler accessibility, and content structured the way AI systems actually extract answers.
Traditional Local SEO
Google Business Profile optimization, NAP consistency, local citations, review velocity, local keyword rankings. The foundation.
AI Search Citation
Getting your business named in answers from ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Bing Copilot.
Voice Search Optimization
Siri, Alexa, Google Assistant. 76% of voice queries are local. Structured for question-and-answer extraction.
Schema Markup Buildout
LocalBusiness, Service, FAQ, Review, Organization, and Product schemas — the structured data AI engines actually read.
Entity Optimization
Being a recognized entity in Google's Knowledge Graph and in AI training data — not just a website with pages.
llms.txt + AI Crawler Access
Explicit instructions for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and Bingbot — so the right pages get indexed.
Knowledge Graph Presence
Wikipedia-adjacent entity building, Wikidata entries, structured presence on the platforms AI systems trust.
Content Structured for AI Extraction
Q&A format, definitive answers, citation-friendly phrasing. Content AI engines can lift and credit cleanly.
THE AISO STACK
Four layers. Each one feeds the next.
AISO is a stack, not a checklist. The bottom layer powers the layer above it. Skip a layer and the ones above collapse.
Knowledge Graph + Entity Presence
AI engines recognize your business as a verified entity — citation-eligible by default.
Voice + Assistant Layer
Siri, Alexa, Google Assistant pull from the entity + schema layer below.
ChatGPT · Claude · Perplexity · Gemini · Copilot
AI engines crawl, extract, and cite — gated by llms.txt + schema below.
Google + Local SEO + Schema
GBP, NAP, citations, reviews, structured data. Skip this and nothing above works.
WHAT A CITATION LOOKS LIKE
When AI answers, this is what you want it to say.
When a customer asks ChatGPT or Perplexity for the best provider in their area, the AI does not return ten blue links — it returns a single answer with a handful of named citations.
Either you are one of those citations, or you are invisible. AISO is the work that gets you cited — by name, with a link, in front of a customer who is already ready to call.
Plopjoy clients regularly appear in AI answers for terms like “best HVAC company in Austin,” “top med spa near me,” and “reliable dentist in Cedar Park” — across ChatGPT, Perplexity, and Google AI Overviews.
- Named in the AI's direct answer — not buried in source links
- Linked back to your site from inside the AI response
- Appears across ChatGPT, Perplexity, Claude, Gemini, and Bing Copilot
- Voice assistants surface you for 'near me' queries
- Trust signal compounds — once cited, more often re-cited
Illustrative mock-up. Real client AI citations available on request.
WHO IT'S FOR
Every local business needs this. These need it yesterday.
Categories where customers are already asking AI before they pick up the phone. Click an industry to see how AISO fits.
Home Services
HVAC, plumbing, electrical. "Best plumber near me" is now an AI question — and it returns one or two names.
See how →Med Spas & Aesthetics
High-trust, high-research category. Customers ask AI before they book a consult — be the name AI says.
See how →Law
"Best personal injury attorney in [city]" gets answered by ChatGPT with a single citation. Make it yours.
See how →Dental
Insurance questions, new-patient research, emergency dentist — all increasingly AI-mediated before a click.
See how →Real Estate
Buyers and sellers ask AI for neighborhood data, agents, and market reads. Get cited as the local expert.
See how →Ready to be the answer AI gives?
Schedule a Strategy Assessment or get a free AISO Audit. We will show you where you currently show up across Google, ChatGPT, Perplexity, and Claude — and exactly what is keeping you out of the answers you should own.
Or call us directly: (512) 981-6338 · info@plopjoy.com