Launch Weekend · 3-Day Build
Your business, built and launched in 3 days.
Brand, website, lead system, email setup, and a 30-day operating plan — shipped Friday to Sunday by a founder with 8+ ventures and $4M+ in career revenue.
What's Included
Everything a real business needs to operate.
Not a pitch deck. Not a logo file. Not a "strategy doc." A working business — branded, on the internet, capable of taking inquiries — by Sunday night.
1
Brand identity + naming
Logo system, color palette, type system, voice guidelines. Locked in by end of Day 1.
2
Website on WordPress + Elementor
5–7 page site with copy, imagery, mobile responsive, hosted on your infrastructure. SEO basics dialed in.
3
Lead capture system
Working contact form, email notifications, lead routing. Connected to whatever email platform you use.
4
Email marketing setup
Kit, Brevo, or your platform of choice — list created, welcome sequence drafted, double opt-in configured.
5
Google Business Profile
GBP claimed and optimized (or recommendations if not local). Listings infrastructure for visibility.
6
30-day launch plan
Operating doc with weekly milestones for the first month — content cadence, outreach targets, revenue goal.
7
Operator handoff session
90-minute walkthrough of your stack, logins, edit flows, and the "what to do Monday morning" playbook.
8
14 days of post-launch support
Slack/email access for two weeks after launch — fix-its, tweaks, "how do I…" answers.
The 3-Day Schedule
Friday morning to Sunday night.
Three days of focused work, two of them with you in the room (virtually). You show up to a kickoff, give us a few hours of feedback windows, and a working business at the end.
1
Friday
Brand & Strategy Lock
- →Kickoff call (90 min) — business model, audience, positioning
- →Naming + brand identity drafted
- →Site architecture and page list locked
- →Copy direction approved
- →End of day: brand system delivered for review
2
Saturday
Build Day
- →Site built on WordPress + Elementor
- →Copy written, images sourced and placed
- →Forms wired, email platform connected
- →Mobile responsive checked, speed optimized
- →Mid-day check-in to review progress
3
Sunday
Launch & Handoff
- →Final review and revisions
- →Domain pointed, SSL active, site live
- →Google Business Profile + listings submitted
- →30-day operating doc delivered
- →90-minute handoff session — you can now run it
The Fit Test
Who Launch Weekend is for.
✓ Right fit
- You have a real idea — a service to sell, a product to launch, a clear customer in mind.
- You can dedicate the weekend — kickoff Friday, check-in Saturday, handoff Sunday. Real availability matters.
- You want to ship, not commission — comfortable making decisions in real time, not running everything past a committee.
- You'll do the work after — a working business needs an operator. We hand you the keys.
✗ Not a fit
- You're still ideating — if you don't know what you're selling or who buys it, you need a different conversation first.
- You need 12 stakeholders to approve a logo — Launch Weekend doesn't fit committee-style decisions.
- You want a 40-page brand bible — we ship working businesses, not deliverables for the deliverables drawer.
- You're already running a business — Relaunch is the right offer for you.
Recent Launch Weekend Build
Doodyly — local pet waste service, shipped in a weekend.
From idea to operating brand in 3 days.
Doodyly entered our pipeline as a name and a service area. We built brand, voice, site (doodly.com), service pages, lead capture, GBP, email infrastructure, and an operating playbook. The whole brand was running by Sunday night.
Visit Doodyly →3
Days to ship
7
Site pages
100%
Lead-ready
$0
Ad spend at launch
Common Questions
What people ask before applying.
How much does Launch Weekend cost?
Pricing depends on scope. We talk through your business in a free Strategy Assessment and quote you on the call. We're transparent about it — we just don't want a price tag deciding the conversation before we understand the work.
How is this different from hiring an agency?
Agencies sell hours and revisions. We sell a finished business. You'll have a brand, a site, a lead system, and an operating plan in 3 days — not a Notion doc that needs another 6 weeks of meetings to become real.
What if 3 days isn't enough?
It is. We've done it 8+ times across our own ventures. The constraint is the feature — the 3-day window forces decisions, eliminates scope creep, and ships a working business instead of a half-finished one.
What do I need to provide?
A few hours of focused availability across the weekend, decisions when we ask, and any existing assets you have (photos, copy, customer data). If you don't have any of that, we build from scratch. That's normal.
Can I see examples of past Launch Weekend builds?
Yes — Doodyly is documented in detail above. Tacos Take It Easy, Donnabella Mortel, Emotional Range Training, and Affordable Stoneworks are all on the homepage Featured Builds section. We're happy to walk through any of them on a call.
What happens after the weekend?
You get 14 days of post-launch support included. After that, you can hire us as your Operator (monthly retainer) or take it from here yourself — your call. Most clients run it themselves; some keep us on for ongoing growth work.
Do you offer a refund?
If we don't ship a working business by Sunday end-of-day for reasons on our side, you don't pay. That's the deal.
Ship your business this weekend.
Two slots open per month. Apply now and we'll let you know within 24 hours whether we have a fit.
Apply for Launch Weekend →No commitment. We'll tell you if we're not the right fit.