Brand identity design that looks established from day one.
Plopjoy delivers brand identity design for businesses that want to look premium everywhere they show up. We create your logo suite, color palette, typography and brand guidelines — then roll it out across your website, socials and print.
Brands
Why it matters
Brand identity design is the first sale you make
Customers decide fast. In fact, they judge your price, quality and trust before they read a word. A clear brand identity makes that first impression work for you instead of against you.
Our brand identity design process starts with your market, your buyers and your competitors. Then we design a system, not just a logo. As a result, your website, truck wrap, menu and Instagram all look like one business.
We have built identities for food trucks, trade schools, wellness brands, streetwear labels and national ecommerce stores. So whatever you sell, we can make it look the part.
Planning to protect your mark? The USPTO trademark basics page explains the process. Meanwhile, see brands we have launched in our portfolio.
What you get
Everything in a complete brand system
Logo suite
Primary logo, horizontal lockup, icon, favicon and watermark — in PNG, SVG and PDF.
Color palette
Primary, secondary and neutral colors with exact codes for screen and print.
Typography system
Official fonts and a pairing guide, so every page and post stays consistent.
Brand guidelines
A usage guide your team and vendors can follow without asking you.
Social kit
Instagram highlight covers, profile images and post templates in your style.
Print essentials
Business cards and print-ready files, set up correctly for your printer.
Small business or enterprise
Brand identity design for every stage
New businesses
Start with a brand that looks proven
Launching soon? We name, design and package your brand so customers trust you from the first post.
- Naming support available
- Fast turnaround
- Launch-ready files
Growing companies
Rebrand without losing what works
Outgrown your look? We refresh your identity, keep the equity you have built and roll it out cleanly.
- Brand audit first
- Website and social rollout
- Guidelines for your team
What we offer
Brands packages, scoped up front.
Pick a starting point. We will tailor the scope on a free strategy call.
Package 01
Brand Starter
Everything you need to establish a clean, professional identity that looks established from day one.
- Primary Logo — core mark designed for your business
- Sub-brand / Horizontal version — alternate lockup
- Icon / Favicon — simplified mark for apps and browser tabs
- Watermark — transparent version for image protection
- All file formats — PNG, SVG, PDF delivered
- 2 revision rounds — until it's exactly right
Most Popular
Package 02
Brand Essential
The complete brand identity package — everything in Starter plus the brand system that makes your business look premium everywhere it shows up.
- Everything in Brand Starter
- Typography system — official fonts and pairing guide
- Color palette — primary, secondary, and neutral swatches
- 6 Instagram highlight covers — branded for your profile
- Business card design — ready for print
- Brand usage guide — so your brand stays consistent
- 3 revision rounds
No hourly billing. No surprises. Every engagement is scoped, built, and delivered — then handed to you complete.
Process
Our brand identity design process
Discovery
First, we learn your story, audience and competitors in a focused strategy call.
Concepts
Next, we present distinct directions. You pick the one that feels most like you.
Refine
Then we refine the mark, color and type over your revision rounds.
Deliver & roll out
Finally, you get every file plus guidelines — and we can apply it to your website.
FAQ
Brand identity design FAQs
What is included in brand identity design?
Our brand packages include a primary logo, alternate lockups, icon and favicon, color palette, typography and a brand usage guide. The Brand Essential package also adds social and print assets.
How long does a brand identity take?
Most brand identity projects take one to two weeks, depending on revision rounds and how fast feedback comes back.
Do I own the final logo files?
Yes. You receive the final files in PNG, SVG and PDF, and they are yours to use.
Can you build my website with the new brand?
Yes. Most clients pair their brand with a website, so everything launches together and matches perfectly.
Do you help with trademarks?
We design marks with distinctiveness in mind, but we are not attorneys. For filing, talk to a trademark attorney or start with the USPTO basics linked below.
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Ready for a brand that sells before you speak?
Book a free strategy call and get a clear plan, timeline and quote for your brand identity.