Relaunch · 7-Day Fix
You launched. It's not working. Let's fix it in 7 days.
Audit, reposition, rebuild. We diagnose what's actually broken — usually positioning or lead flow, rarely the visuals — and ship the fix in a week.
Sound Familiar?
If two or more of these sound like your business, Relaunch is probably the move.
Most struggling businesses don't need a rebuild — they need a reposition. We figure out which on Day 1.
🤷
You can't describe what you do in one sentence.
When the elevator pitch keeps changing depending on who's asking, the positioning is the bottleneck.
💸
Traffic comes in but nothing converts.
Visitors are showing up. They just aren't buying. Usually a messaging or trust problem, occasionally a UX one.
🪦
You launched a year ago. It's already dated.
Brands age. Markets shift. The version of your business that made sense at launch may not be the one that wins now.
🔌
Your website and your business operate separately.
The site is decorative — leads come from referrals, not the funnel you supposedly have.
🎢
Revenue is unpredictable.
Some months work, others don't, and you can't explain why. Usually means your acquisition isn't systematized.
🧱
You've outgrown the brand you started with.
The brand you bootstrapped on Fiverr is now actively limiting what you can charge and who takes you seriously.
The 7-Day Process
From audit to relaunch in seven days.
No drawn-out discovery phase. No 40-page audit deck nobody reads. We diagnose Day 1, lock the strategy Day 2, build days 3–6, and ship Day 7.
Day 1
Audit
Diagnostic deep-dive
Site audit, traffic and conversion review, positioning analysis, competitive scan. By end of day we know what's actually broken — not what looks broken.
Day 2
Strategy
Reposition + plan
Strategy session to align on positioning, primary message, and the 3 things that move the needle. We'll tell you what we're NOT changing — most of what looks "wrong" is actually fine.
Days 3–4
Rebuild
Site + messaging rebuild
Page-by-page rebuild on your existing platform (or migrated to ours if needed). Copy rewritten around the new positioning. Imagery refreshed where it earns its keep.
Day 5
Systems
Lead flow + tracking fixed
Lead capture wired correctly, email automation reviewed, tracking installed (Pixel, GA, conversion events). The ops layer that should've been there from launch.
Day 6
QA
Internal review
We pressure-test everything — mobile, speed, forms, lead routing, payments if applicable. You get a preview link, one revision pass.
Day 7
Ship
Relaunch + 30-day plan
Site goes live. You get a 30-day operating doc with messaging, content cadence, and the targets to hit. Done.
Honest Expectations
What Relaunch is — and what it isn't.
It IS
- A repositioning, restructure, and rebuild — done in a week instead of a quarter.
- A working site, sharper positioning, and lead infrastructure that actually feeds your business.
- A 30-day plan to operate against, with metrics that matter.
- An honest read on whether your business model is the actual problem (sometimes it is).
It IS NOT
- A guarantee of overnight revenue. Positioning compounds — give it 30–90 days.
- A redesign for the sake of a redesign. We change what isn't working, not what looks dated.
- An ad campaign or a paid acquisition strategy. That's Operator Support.
- Custom development, complex integrations, or bespoke functionality. We rebuild on standard stacks fast.
Common Questions
What people ask before booking.
How is Relaunch different from Launch Weekend?
Launch Weekend is for businesses that don't exist yet. Relaunch is for businesses that exist but aren't pulling their weight. The work overlaps — brand, site, positioning, lead system — but Relaunch starts with diagnosis, not a blank page.
How much does Relaunch cost?
Pricing depends on how much of your existing infrastructure we can keep vs rebuild. We quote you on the call after the audit. Generally less than Launch Weekend, sometimes more if the rebuild is heavy.
What if my problem is the business model itself?
We'll tell you. That's part of Day 1 audit. Some businesses don't need a relaunch — they need a pivot, or to wind down. We're not going to sell you a Relaunch you don't need just because you asked for one.
Will I have to migrate platforms?
Probably not. We work on whatever you've got — WordPress, Squarespace, Webflow, Shopify, custom. If migration would unlock significantly more upside, we'll surface that as an option, not a requirement.
What if 7 days doesn't feel like enough?
It usually is. The constraint forces real decisions — same logic as Launch Weekend. Long timelines are where momentum dies. We've moved big rebuilds in a week multiple times.
Do you handle the migration of existing content / SEO / users?
Yes. Existing content gets reviewed and either kept, rewritten, or retired. URL structure preserved or redirected. SEO doesn't break. User accounts on platforms like WooCommerce get carried forward intact.
What if I just want a new website, not a relaunch?
Tell us during the call — we'll either price a website-only build (no positioning work) or refer you to someone better suited. Not every problem needs the full Relaunch.
Stop pushing a broken business uphill.
Book a Relaunch call. We'll do a 30-minute diagnosis on the spot — no slide deck, no pitch.
Book a Relaunch Call →No commitment. We'll tell you if we're not the right fit.