The Operators

Built by founders who have done it themselves.

Every system Plopjoy builds is designed by two founders with decades of real-world experience building businesses, audiences, and brands in competitive markets — with real money at stake.

Co-Founder & CEO

8X Early Mover. $3M+ Verified Career Revenue.

Kevin L. Walker is a self-made entrepreneur with a verified track record of identifying emerging markets before mainstream adoption — and building real businesses in them. His career spans eight industries over more than two decades, with over $3M in verified revenue built from the ground up.

Kevin’s philosophy is direct: “Opportunities create cash. Assets create wealth. Build systems that work without you.” Every Plopjoy engagement is an expression of that philosophy — infrastructure built to produce outcomes, not just activity.

When Kevin advises you on growing your business, he is drawing from $3M+ in career revenue, two decades of entrepreneurship, and lessons learned in markets that do not forgive hesitation.

8 Verified Early Mover Markets

2013
Crowdfunded streaming — early mover in creator monetization before the platform era
2014
Vine influencer marketing — built brand partnerships before influencer marketing had a name
2014
Hoverboards — $2M+ in revenue spotted on a film set before the US market existed
2014
Retail the Series — produced original retail-focused content as streaming was emerging
2014+
Creation Station Studios® — $1M+ serving A-list Hollywood talent including Beyoncé
2016
Bitcoin at $920 — entered before the mainstream bull run
2016
Cardano at $0.03 — exited with several hundred thousand before the 2021 peak
2025+
Plopjoy AI Agency — AI-powered digital infrastructure for small businesses
Career Highlights
$2M+ Hoverboard Revenue
Identified the product on a Hollywood film set before the US market existed. Built import and distribution operation from zero.
$1M+ Creation Station Studios®
Award-winning content production studio serving A-list Hollywood talent including Beyoncé, Common, and major network productions.
Vigilante Diaries
Produced $8M funded feature film starring Michael Jai White, Danny Trejo, and Michael Madsen. Distributed through Lionsgate.
Barber Backpack® & Barber Rig®
Designed, trademarked, and brought to market two physical product brands in the professional barber industry.
Cryptocurrency Early Entry
Entered Bitcoin at $920 and Cardano at $0.03 — long before mainstream adoption. Both positions produced significant returns.
673K+ Organic Following
Built a combined social media audience exceeding 673,000 followers across Instagram, Facebook, X, and Threads — entirely organically.
Kevin's Philosophy

"Opportunities create cash. Assets create wealth. Build systems that work without you."

Co-Founder — Creative & Brand Strategy
Donnabella Mortel

Award-Winning Actress. Audiobook Narrator. Brand Strategist.

Donnabella Mortel Walker is an award-winning actress, audiobook narrator, and brand strategist with over two decades of professional experience performing at the highest levels of the entertainment industry.

As the 2016 Audie Award winner and the voice behind Sony PlayStation’s Horizon Forbidden West, Donnabella brings a rare combination of creative expertise and deep audience understanding to every Plopjoy client engagement.

Her role at Plopjoy is everything creative and brand-oriented — the voice, the story, the visual identity, and the communication architecture that makes clients’ brands trusted and chosen.

Selected Credits

Horizon Forbidden West (Sony PlayStation)
Illuminae — Audie Award Winner
McDonald's National Campaign
Coca-Cola Commercial
T-Mobile Campaign
AT&T National Campaign
ABC Television
CBS Television
CW Network
Ford Motor Company
Verizon Wireless
Pizza Hut National Campaign
Career Highlights
2016 Audie Award Winner
Won the most prestigious award in audiobook narration for multi-voiced performance of Illuminae by Amie Kaufman and Jay Kristoff.
Horizon Forbidden West
Voice of Zenkalla and Targa in Sony PlayStation's AAA blockbuster — one of the highest-budget video game productions in history.
50+ Television Credits
Recurring and guest roles across ABC, CBS, CW, and major cable networks over two decades of professional performance.
National Brand Campaigns
Commercial voice and on-camera work for McDonald's, Coca-Cola, T-Mobile, AT&T, Verizon, Pizza Hut, Ford, and dozens more.
218K+ Instagram Following
Built an engaged audience of over 218,000 followers — organically — through authentic creative content and professional credibility.
Summa Cum Laude Graduate
Bachelor of Arts from Seattle University — graduated with highest honors, Kelliher Award recipient.
Donnabella's Edge

Twenty years performing at the highest professional level — for the most demanding brands and audiences in the world — built an understanding of what makes people trust, engage, and respond that you can't learn in a classroom.

$3M+

Founder Career Revenue

8

Verified Early Mover Markets

673K+

Kevin's Social Reach

218K+

Donnabella's Instagram

1M+

Walker Family Reach

Work with founders who have done it themselves.

Every strategy assessment, every system we build, and every recommendation we make is grounded in real-world experience building businesses that produce real results. Schedule a conversation with Kevin and Donnabella.